GameStop 'Interested' in Selling Used DLC

It's already happening in other markets.

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GameStop built a business on selling used video games, but what about used DLC? It's not as bizarre as it may seem.

Ars Technica spoke about selling used digital content with Gamestop's Executive Vice President Mike Hogan at the third annual GameStop Expo. This happens all the time in games like World of Warcraft and Dota 2, where players routinely buy, sell, and trade virtual goods. But most digital content, especially on consoles, is licensed to one user and can't be transferred.

"[Selling used DLC] would require a partnership between retailers and publishers, but absolutely, it could go that way," Hogan said. "We're absolutely interested in pursuing that. There are lots of examples where people have taken digital content and made it transferable from one consumer to another."
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Hogan added that GameStop is "very bullish" on digital gaming, seeing it as an opportunity instead of a threat. He touted the company's nearly 30 million PowerUp members as "data" that publishers could value in the digital world.

GameStop sells new DLC and Steam cards, but selling used DLC is a new realm altogether. Existing digital markets are typically found on the PC, and even then, many of those markets focus on cosmetic content like character skins, HUDs, sound effects, and the like. Would you purchased used story-based DLC or map packs? Let us know in the comments below!
Brian is an associate editor at IGN. You can follow him @albinoalbert on Twitter where he never shuts up about MOBAs, shooters, or Dark Souls.