Do you have a source for where they said it was a failure or are you just spouting shit as usual?
Because I found stuff like this:
https://www.vg247.com/2017/02/01/capcom-planning-aggressive-sales-campaign-for-resident-evil-7-after-profits-decline-more-focus-on-vr/
If you read the article you'll notice it's about Capcom's performance in 2016, which dropped compared to previous periods.
The article does mention the aggressive sales campaign, but I'm 10000% sure you have no idea what this term means. It doesn't mean "We're going to constantly put the game on sale" like you clearly think it does. It means they plan on pushing the shit out of games like RE7 to make sure it sells and is a money maker for them.
I'd love to see a source from you where they "announced it failed" though.