Why? Why do I 'need' a good guild? Linkshells serve the purpose of bringing players together to pug anything I want to do and I see nothing that other guilds offer that I can't use my own, dead one for. Mine is rank 5 and I've been slowly leveling my FC rank with twin adders (just hit sworn). Besides, FC activity is slowing down anyway; I see people in my linkshells less and less on unless they're raiding, which only lasts for a few hours before they're done for the week again. It has got to the point where the larger guilds are constantly trying to recruit for coil runs every week as they lose players.
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My guild has always has the same atmosphere from when we started a year ago to present, that is why it is enjoyable. I only need my FC and don't need LS for anything at all, its content and socializing all in one. Friends goes on friends list, but you just don't sound like your enjoying the game.
That picture is truth for end-game, but there is a billion other things to do in-game? I am not in to end-game even though I have everything capped, I have goals to master FFXIV.
http://us.battle.net/wow/en/forum/topic/7864486403