Here's the deal: games are a business. Making a game that is good takes not only love, talented people, and a great idea, but it takes money. In the case of the new generation of consoles, LOTS of money. Creating the art assets requires a LOT of people, programming new systems takes a lot of research, and the overhead for the organization of the company as a whole is no laughing matter.
Every pirated game steals money from the people who make it. But who does it *really* hurt the most? It hurts the game that I, as a hardcore gamer, love the most. It hurts the little guy. To a pirate, Madden 200X and Ikaruga are identical. A couple minutes to download, and a disc to burn it on. No big deal. But while Madden sells a couple million to the casual crowd who isn't tech-saavy enough (or dishonest enough) to pirate the game, every pirated copy of Ikaruga is a significant portion of its sales.
And a company like Treasure is operating on a razor thin margin between profitability and loss. A company like Treasure, or any small developer only has a single title or two out at a time - if those titles fail, the company can be pretty well doomed these days. Sega, for instance, got hit hard by piracy, and though they made a number of other tragic mistakes with the DC, the simple fact of the matter is that they made a lot of risky games, and those risky games didn't sell as well as they'd predicted, in large part because they were widely distributed on the 'net.
The simple, pure, unadulterated *fact* is that piracy hurts the game companies that make the small, interesting, often most innovative games the most. Does it hurt a monolith like EA? Of course. And every copy burned is a dollar out of the pockets of the people who busted their asses to make the game. Next time you're sitting there in your office, slaving away, or you're busting *your* ass doing your job, imagine if someone stole a dollar out of your pocket, or increased your chances of being laid off by some percentage, then bragged about it on a message board.
How do you think that would feel?
seppo