[quote name='jterp7']nintendo has never discounted (at least from msrp standpoint) ANY of their first party games, take a look at NSMB, galaxy, etc. Store's OTOH can do whatever they want but I don't see the MSRP dropping to say 20 or something.[/QUOTE]
Well, actually, that's not completely true. Nintendo has historically discounted its first party games by making them part of a value lineup -- for the Gamecube, it was the Player's Choice lineup. Games such as Mario Sunshine, Legend of Zelda WW, Starfox Armada -- they all eventually became PC and went for $19.99 to $29.99.
Nintendo hasn't felt a need to do that this generation. Let's be frank, games like Brawl and SMG should have easily become Player's Choice games by now under any rubric or threshold standard.
There are basically two reasons Nintendo hasn't yet done this: (1) Money (duh) coupled with (2) the fact that on the Wii, only Nintendo games sell millions and millions -- meaning, well, sales of the titles haven't dipped so why bother making them less expensive.
As much as I love Mario and Zelda (and have in the past paid full price for them), I waited and waited and only bought a Wii this past month (wasn't really that enthralled with the lineup). I've waited this long and plan on waiting longer until the Mario games drop to the $20 level. Fact is Nintendo knows the Wii is reaching a major saturation point and I expect it to make major pricing moves this coming year to keep interest in the console/software strong.
This likely will mean the launch of a Player's Choice lineup.
D See how badly I suck at it, and give up. 
