In typical Borders fashion . . . When I was in the downtown DC store on L Street last weekend, they gave me a coupon up at the counter for "50% off any one item" at a non-closing store, presumably to entice me to check out the stores that are still open. The paper specifically listed the addresses of the Silver Spring and Pentagon City stores on it, but the coupon itself didn't say anything on it about being restricted to any particular stores. In fact, it said on it "Valid through 5/7/11 at U.S. Borders, Borders Express, and Waldenbooks stores only" -- which to me would indicate that I should be able to use it in any non-closing Borders store.
So tonight, I went to Sterling to pick up a CD that I wanted, which only they had in stock out of any local stores. I had to wait for about 10 minutes while they dug in the back room for it (because clearly the best way to sell an item to a customer is to keep it in the back room where no one can see it), then I went up to the register. I handed the cashier the CD and my coupon.
She took one look at the coupon and said "Our manager told us not to accept these. I think they're for the closing stores." I pointed out to her that the coupon itself said on it specifically "Not valid at a closing store." She said "oh, ok, well, we can try it," and proceeded to try to scan it. It wouldn't scan, so she typed in the number. It came up in the system as invalid. She tried it a couple more times, with the same result. "Um, sorry. I've got a 40% off coupon I can give you," she said. I should have refused on principle, but I had driven all the way up there for the CD, and there aren't any other stores around that have it in stock, so I grudgingly went for it.
So basically, Borders pulled a bait-and-switch by giving me a coupon to get me into their store, and then not honoring it when I got there. And they wonder why their business is failing? Stay classy, Borders.