Sony stop putting those sticker labels at the top of the case. They started like a month or two ago. If you check other new releases, they don't have them either.
Saw this at BB B&M today. Use the GGC to make it $14.99.
Use the online link to see which store have it in stock.
http://www.bestbuy.com/site/olspage.jsp?skuId=6664969&type=product&id=1083709974644
Yes there is, it's called Guilty Gear Isuka and according to IGN, it's comming out fourth quarter of 2004.
http://ps2.ign.com/articles/496/496121p1.html