I've never really played any strategy RPGs or anything, so maybe it is similar to other things, but to grossly oversimplify, I'm going to describe it as "Puzzle Crunch". (Puzzle Quest + Critter Crunch) Its similar to Puzzle Quest structurally, in that you are traversing a world map and experiencing a storyline, but playing out battles via turn-based, puzzle-type interactions. The battles remind me quite a bit of Critter Crunch (which isn't surprising, since they're both from Capy) in the way the "match-3" mechanics are handled. The artwork is beautiful and simplistic and the voice work is tolerable (mostly). If that sort of thing sounds enticing, you should at least check out the demo.