[quote name='Mookyjooky']It all rolls down to this...the Gaming industry is a multi-billion dollar industry now.
You pay $50 (soon to be $60) for a game that took 6-10 million to make (And thats the really, expencive games only! [Halo 2, GT 4, etc]) and the games take 2-3 year development.
You can buy a Movie DVD that costs $20 at release and that movie cost them $100-120 million to make with 3-4 years development time.
Whats that mean to you? That means that when games were set at $50 bucks, no one played them (Except gamers) so they had to be $50 bucks to make any money. But now the industry is making hand over fist in cash, leading the industry to make only sequels and limiting innovation...Here's Mega man 84! and it hasnt been good since Mega man 2!! Why release crap? Because you (the consumer) eats it up. Even for $15 dollars they make profit.
Very rarely do games not "Break even".
So in 5 years enjoy having every EA game cost $70 dollars, when EA signs a contract with Gamestop to only release their games via Gamestop. Dont think it will happen? Maybe not, but if EA and Gamestop LOVE money (And it seems they do), then this is a possible future.
From what I hear, this is the "O" face game companies make when they

you in the ass with games that arent different from the last one and disapointments.
[/QUOTE] Your numbers are way off...
High end games cost of game development/marketing is closer to $20 million.
Halo 2 cost $40 million to develop/market.
Also, most games do not "break even". Its a very low number percantage of games that make a profit. I believe its around 15%. Publishers make their money on the big franchises, just like record companies.
Learn more here:
http://www.businessweek.com/magazine/content/05_09/b3922094.htm