[quote name='TheHelix']I'm not too big on Lego collecting, but is 5 bucks too much for a minifig? I can understand for some rare ones like Lego Spiderman, but from experience can't you build 3 of your own at a Lego store for 10 bucks?[/QUOTE]
The anwer to your question will vary with each person and depending on how bad a person wants a particular minifig, the price will be different. Obviously, the hardcore collectors don't mind paying the premium.
The most I've paid for a minifig was $22 on eBay for Catwoman and her purple bike. What's too much for you?
As far as the ones at the LEGO store. The selection has improved since they first introduced the buuild-a-minifig concept, but they're still basic minifigs. You won't find the themed minifigs there. If you just want a basic minifig, you're better off buying individual parts on LEGO's PAB online. You can get everything from torsos, upper body, heads, headgear and accessories. FREE SHIPPING until the end of July.