[quote name='Zmonkay']
Wait, WHAT?! WTF?!! I'm as tired of the movie style as most, but for

s sack, finish what they started. We never got Q/Wheeljack, whatever the

they ended up calling the red car, Deluxe
or Human Alliance Soundwave, and I'm sure a couple others I'm forgetting (intentionally leaving out deluxe Prime w/ trailer. Already have Deluxe Prime, which was pretty crappy. Don't care about a big plastic trailer that doesn't really do anything). Or is All Stars separate from "Move Trilogy", cuz the Prime with Trailer is at ToyFair I thought.
[/quote]
They said nothing about Soundwave and the rest at Toy Fair which is extremely telling. I think that Prime with Trailer is still coming, but I'm pretty sure he is the only one that is. All Stars is the rebranded name for Movie Trilogy and right now, it's Asia exclusive. DOTM looks to be pretty much done as Hasbro showed nothing to retailers yesterday.
I don't think this is 100% Hasbro's fault -- retailers have started to show disinterest in Transformers as a whole. I've seen this same pattern happen with G.I Joe -- newer figures become hard to find, entire waves get skipped and end up at discount chains and soon stores start bailing on the line completely. DOTM probably wasn't a big seller and retail chains don't want it anymore, hence it being Asia exclusive.
There was a time when retailers wanted only movie stuff and were obsessed with it -- for Hasbro to not distribute someone like Soundwave means there is a disconnect between them and the retailers. DotM stuff didn't yet get clearanced at Target (Human Alliance is out though) so maybe there is still hope.
I just do not understand the design disparity going on at Hasbro. DotM, Generations, and HftD all had absolutely fantastic figures with complex transformations and great looks in both modes.
Then we got RotF, where the figures shrunk, got simpler, and had the (at the time) most retarded weapons ever in Mechtech. I hate weapons that aren't incorporated into alt mode, and those bulky things were just a mess.
I think you got RotF and DotM mixed up

There are still some killer DotM figures but like I said earlier, it seems like Hasbro just lost steam at this point and got sick of making movie figures. HftD was the high point of the movie line for sure.
And the figures shrinking isn't Hasbro's fault -- costs are going up. It was either shrink the figures or raise the prices, and Transformers is one of the few Hasbro lines where kids still buy the figures en masse. If they raise the prices, they risk parents decided to not buy any figures. Kids don't really care - a Transformer is a Transformer.
Hasbro made large cuts across all of their lines for the most part and its because they didn't do so well in 2011.
When you start to cater directly to your collector base at mass market and omit kids, its not enough to keep a line afloat: look at G.I Joe and Marvel Universe.
Then we got FE Prime figs, and I breathed a sigh of relief. Finally, I said, the figures are going back to their former complexity, hiding the weapons in alt mode, etc.
Then Hasbro dropped the ball with distribution of the FE figs.
This wasn't Hasbro's fault -- this was retailers. All retailers had an equal opportunity to buy FE figs -- only TRU decided to stock them in the US, and only Wave 1 at that. Its going back to the original point -- Transformers as a brand is starting to decline, it doesn't have that pull it once did where retailers purchased anything associated with it.
Hasbro can't sell what no one will buy. I don't think they own HasbroToyShop either (I've heard the store only sells Hasbro goods and licenses the name) and HTS has moved away from single figures and only sells cases now, supposedly. Hasbro really needs a store where they can offer figures like this and DotM Soundwave directly to customers, something similar to what Mattel uses in MattyCollector.
Now RID Prime has crushed me. Completely. I've been disappointed in every Prime figure shown to some degree or other. The weapons are big, obtrusive, and not hidden in alt mode (in most cases). I had thought it couldn't get worse than mechtech, but at least, as stupid as they were, they were weapons in both deployed and collapsed form. These "Powerizer" bullshit weapons look like ass in collapsed form (exception going to Megs), look slightly less bad deployed, and don't lock in deployed form (unlike most of the Voyager class MechTechs).
To top it off, the new Generations figs look like a gigantic step back from previous Gen figs.
I agree -- MechTech is horrible, and so is all this electronics junk, but this is what retailers tell Hasbro that kids want -- retailers WANT figures that light up and shoot 100 missiles and all that junk. When Hasbro tried to move away from gimmicks, like FE Voyagers, no retailer wanted them in the US.
Soundwave and Megatron are pretty cool, and I enjoy Wheeljack but for the most part, I agree -- FE Bulkhead is leaps and bounds better than the one they showed. Like I said earlier, that one isn't even accurate to the animation! Nobody would mind if FE Bulkhead just became regular line Bulkhead, so there has to be more to it, and I'm betting on retailers wanting some kind of gimmick in there.
These same issues run rampant through everything Hasbro does -- retailers give them the shaft on a regular basis. Its extremely telling that Target only got one case of each size class of Prime and so far, its been two weeks and my Targets have yet to restock. Compare this to any other new Transformers launch where they got 3 to 4 cases of figures.
I have not been this disappointed in TF's since Armada, and that is saying something. I actually feel it's a good comparison. Back then, we were coming off the beautifully designed complex puzzle boxes of most of the RiD figs (those that weren't repaints from Gen 2 at least), and I was pumped. Then Armada came out, and it was years before we got to that complexity again. Is Hasbro doing another "reset" for lack of a better term?
They said before DotM that they wanted to scale back the complexity. I agree with them on this -- in my opinion, a lot of RotF figures are complex just for the sake of being complex.
But Prime figures aren't as bad as Armada stuff -- I actually think they hit the right amount of complexity with Generations / DotM / Prime. I don't want to have to look up the manual every time I want to transform a TF.
You want a real transforming challenge, buy an Alternity figure

Those are some of the most complex deluxe sized figures I've ever seen in the line.