From DVDtalk courtesy Dabaomb; from today's NY Times; it's official. Pre-orders, video games, accessories, and electronics are excluded. Only code announced so far is NYTIMES, but last year they released like 6 or 7.
Edit: The codes
NYTIMES
USATODAY
bargainflix
currently working
Edit: The codes
NYTIMES
USATODAY
bargainflix
currently working